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Should Your Business Be on the Internet?

The number of people using the Internet is doubling every 100 days.  Sounds unbelievable. . . but it's true!

The Internet is growing faster than all other preceding information technologies. Radio existed for 38 years before it had 50 million listeners. Television took 13 years to reach that mark. According to a recent U.S. Department of Commerce study, the Internet crossed the line in just four years. With business as the fastest growing group, 62 million Americans are now using the Internet.

Source Information: "The Emerging Digital Economy" U.S. Department of Commerce Secretary, William Daley 

You should also be interested in a Nielsen study that reports that about one third of all households have access to the Internet. This same report estimates that these users have an average household income of $68,000.00, as well as a far better than average educational level. Aren't these the types of customers your business would like to have?

The Internet offers benefits to businesses of all sizes! The following are only a few of the ways the Internet can Empower YOUR business.

  • Access to unlimited markets
    Small local companies can compete for business anywhere in the world by presenting an on-line image equal to a Fortune 500 company. 

  • The ability to create sales 24 hours a day 7 days a week
    The Internet never sleeps. People can access and order your products and services any time of the day or night. 

  • Instant updates to your information
    Ever had advertising copy or brochures printed with errors or have additional information you would have liked to include? With Internet advertising you can change it anytime you want. You can make changes to any kind of information you provide to your customers. . . products, pricing or other company information. 

  • More convenient customer service
    Your customer service personnel and your telephone lines can be freed up from frequently asked questions or requests for general information by presenting the answers and information on-line! 

  • Up-to-the minute information
    If you have employees on the road that need current information outside regular office hours, the Internet can provide a solution.

  • Information customized to your customer's needs
    Without the concern for printing costs and paper, you can create brochures on-line that appeal to your specific customer markets.

  • PLUS operating efficiencies and reduced overhead
    Create a "store" on-line. No need for overhead related to having a building, displaying inventory and hiring sales personnel to watch the store. AND, no losses related to inventory "walking out the door!" 

These are only a few of the reasons why companies are taking advantage of the Internet. And, why so many individuals are finding ways to start up their own businesses from home!

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