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Steps to Getting Your Business on the Internet Decide what kind of presence you want to establish. Costs vary significantly between publishing a simple home page versus a website that provides more comprehensive information and interaction with the end user. Decide on your personalized Internet "domain name" (www.yourname.com). The cost of registration with the Domain Name Registrar (like Network Solutions) may vary, but generally run between $20-$50 per year. Your website host will additionally charge an administrative fee to register a domain on your behalf. Find a reliable high-speed server to host your pages. Costs can vary considerably. Your host service should provide e-mail connections that allow you to receive inquiries from your website as well as information gathered from on-line forms. If you intend to maintain regular updates to your website in-house, a number of development software packages are available, like Microsoft FrontPage, that are inexpensive and easy to use. Be sure to ask potential host servers whether they support the development software you intend to use. Your website developer should be able to advise you of an effective Internet strategy to incorporate your business processes onto the Internet, create effective navigation and design as well as provide marketing and promotion services. Once your site is published on-line, make sure that it has been properly promoted to the Internet "search engines." To get the most traffic, it is worthwhile to identify the key topics on your page for "key-word" search access. Promote your pages to your members and professional contacts. Add your Internet web address (http://...) to everything you distribute: business cards, fax cover sheets, letterheads, envelopes and other literature. If you want visitors to return to your site, update it often and continue to add new content and features. Actively surf the Internet to see what features other web sites are offering to supplement your own ideas. The more dynamic your website becomes, the better it will succeed! |
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