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Internet 101 What is the Internet? The Internet is a huge network of computers around the world. One computer is connected to another computer, connected to another computer. Just like a spider's web, the Internet is a network of interconnectivity among many computers. This is not so mysterious when you understand that everything is physically connected. When you access the Internet, your computer dials a telephone number using a modem. Waiting at the other end of the telephone line is another modem. Your modem speaks to the other modem and a connection is established using the phone line. Whoever provides the receiving modem you dial, is known as your Internet access provider. The access provider's modem is connected to a device called a router which connects to a trunk line-- a higher speed telephone line. There are several high-speed line configurations used, which you may have heard of, such as "T" lines (i.e., T1, T2 or T3 lines). Satellite connection is another option available to these providers. These lines are extremely fast and can carry data at speeds as high as 45 Megabits per second (mbps). These trunk lines form the backbone of the Internet. This "navigation" or movement of information may be compared to your driving experiences. To get from one state to another, you must drive down your driveway (the telephone connection), onto the road (the high speed line owned by your Internet provider), and onto the inter-state highway (the backbone). In addition to the issues of connectivity, a common language must be used for these computers to talk to each other. The language that computers use to talk to each other on the Internet is called TCP/IP (Transmission Control Protocol/Internet Protocol). Is my Service Provider the same as the Internet? No. People often people confuse the Internet with America On-line, Prodigy, and so on. While these are computer networks, they are not the Internet. These providers offer services exclusively to their members. These one-way services allow members access to the Internet, but restrict incoming access to non-member Internet users. These Internet providers benefit from capturing the immediate attention of their members as a marketing audience. Their users can benefit from "ease of use" and access to many services, however, the user must activate their Internet browser and "jump" out onto the actual Internet to access the body of information available from web sites all over the world. It can be compared to the difference between shopping in a mall and shopping in stores all over town. How are Internet files actually viewed? When you view information on the Internet you are not actually looking at information on another computer. What has actually happened is that you have given a command or URL (web site address such as http://www.ifull.com) to download information from an Internet address to a temporary file on your own computer. A browser is a software program, very much like a word processing software, that is able to display the files you download. Browser's, can display many more kinds of information than simple text documents, such as audio, video or features that provide users with interactivity (i.e., the user does something and something happens). Examples of browsers are Microsoft's Internet Explorer and Netscape. (Internet Explorer is loaded into just about every computer you can buy along with Microsoft's Windows program. This is what the Bill Gates legal battles were referring to!) Browser software may also be used to access e-mail, receive on-line news and search for information. How should I choose a provider? Considerations for choosing an access provider . . . Processing Speeds: Reports of Website Activity: Can they provide you with worthwhile information about your web site to support your own analysis of your visitors? Can they report on how many people visit your site, which pages receive the most traffic, where users are coming from and what kind of software they are using? This information is critical to the evaluation of your site content and promotion efforts and will help you determine whether the users that come to your pages have the browser technology that supports the level of features you provide. |
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